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What’s your why? Share it with your audience to sustain your future.
Why do we do it?Why do we work in a highly unstable career with no job security? Why do we cover stories so unimaginably terrible that sometimes all that’s left for us to do at the end of the day is...
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Introducing a Trust 101 class for journalists
Apply at trustingnews.org/trust101/.At Trusting News, we’re thrilled to be launching a free online class for journalists hoping to build trust with their communities.Our goal has always been to empower...
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You should sign up for free advice from Trusting News. Here’s why and how.
If you follow us at the Trusting News project you’ve probably heard we offer free coaching sessions for journalists and newsrooms.The question is: Why haven’t you signed up? Request your session...
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What would happen if every journalist defined their mission?
What would happen if every journalist defined their own mission?This is a guest post from Summer Fields, an engagement strategist at Hearken.KPCC / LAist launched new individual reporter and producer...
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Here’s how to get free (or cheap) training from Trusting News this fall
Trusting News Assistant Director Lynn Walsh spoke to college students in LaJolla, California, during the 2019 Midwinter National College Journalism Convention in March 2019. Photo Credit: Avery...
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Fixing the “F-word News Narrative”
Courtesy of iStockThe phrase “f#ke News” is taboo in our newsroom.We don’t utter it.We don’t acknowledge it.But I’ve come to believe that journalists can’t just ignore the jab. With the 2020 election...
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Why you should apply for our free Trust 101 class
Two of the four Trust 101 class sessions are pre-recorded to watch at your own convenience, and two happen live via Zoom to allow for discussion. Participants are also added to the Trusting News Slack...
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Trust is mission-critical, and it’s time to prioritize it
Lynn Walsh and Joy Mayer, conducting a training in New Orleans in September 2019. (Photo by Leslie Gamboni)By Joy Mayer and Lynn WalshWe trained journalists at three back-to-back conferences earlier...
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I joined Trusting News because newsrooms need to prioritize trust
Mollie Muchna, shown on the left emceeing a newsroom storytelling event in Tucson, Arizona, has joined Trusting News as project assistant.Working in digital journalism for the past four years, I’ve...
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How Does a newspaper regain trust? Here’s what the Caller-Times is doing.
How does a newspaper regain trust? Here’s what the Caller-Times is doing.Screenshot of the Caller-Times’ Facebook story.At the Corpus Christi (Texas) Caller-Times we are struggling with the same issue...
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Three things your audience might not believe about your election coverage
As our work with newsrooms is continually reminding us, people just don’t know that much about how journalism operates.If we accept that fact, it seems we have a couple of options.We can wish our...
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What PolitiFact learned about making money and earning trust
When journalists practice transparency around their processes, their goals and their values, news consumers tend to respond positively. Sometimes, they even spend more money on journalism.That’s the...
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Research on public curiosity about journalism offers ideas for building trust
When presented with typical news stories, what questions do readers have about how and why they were reported?That’s what a recent study from the Center for Media Engagement set out to answer. In the...
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Investigative team’s “trust nuggets” inject transparency into long stories
One thing journalists have gotten better about over the years is writing “behind the story” pieces for long projects.In those columns, an editor typically explains why a story was done, demonstrates...
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I do Q&As with viewers on Facebook, and here’s why it’s worth it
Ask Me Anything.That last word is a little daunting — especially if you are a newsroom leader.But for too long transparency hasn’t been a priority in our industry. Our audiences don’t understand who we...
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If you make a major policy change but don’t share the details, will anyone...
We changed our approach to using mug shots online and on-air then told our community whyImage by Eric Perlin from Pixabay.Last summer as part of our station’s efforts to examine our policies —...
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People don’t understand how journalism works. McClatchy is trying to fix that...
People don’t understand how journalism works. McClatchy is trying to fix that using “background” cards.Image by Arek Socha from Pixabay.Journalists naturally assume our readers have an innate...
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Here’s what a newsroom survey reveals about the public’s confusion,...
Mollie Muchna of the Trusting News team analyzed survey results for one of the project’s newsroom partners. She’s shown here working with participants at a workshop at The Poynter Institute in February...
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If you’re doing solutions journalism, don’t forget to tell your audience
If your news organization is providing something you know your audience wants, you should make sure they know that. Seems simple enough, right? If you want credit for providing a value or service, your...
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How to demonstrate trustworthiness with your coronavirus coverage
Newsroom partner The Coloradoan used an editor’s note at the top of their Coronavirus coverage to remind readers of their mission of serving the community.During the coronavirus outbreak, the Trusting...
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